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GEMS School of Research & Innovation, Dubai

GEMS SRI: Crafting Environments in the World's Finest School

Praxis designed GEMS School of Research & Innovation as a living lab, with six themed zones from AI and e-sports to sustainability.

Client
GEMS School of Research & Innovation
Industry
Education
Year
Services
Space & environment, Design studio
Deliverables
AI and Research zone, E-Sports zone, Performing Arts zone, UAE Innovation Timeline, Sustainability zone, Food Tech wall
What it achieved
6
themed zones across the school
GEMS School of Research & Innovation, Dubai | Praxis Advertising

The Brief

When GEMS Education envisioned the School of Research & Innovation (SRI), they wanted to redefine what a school could look and feel like. SRI was meant to become a global benchmark in innovation-led education. 

Their brief to Praxis was simple yet ambitious:

“Design an experience that embodies the future of learning. Something the world hasn’t seen before.”

GEMS School of Research & Innovation, Dubai | Praxis Advertising
GEMS School of Research & Innovation, Dubai | Praxis Advertising

Aesthetic Meets Philosophy

We approached SRI not as a school, but as a living innovation lab. From materials and typography to spatial flow, every decision was made to feel futuristic, tactile, and human, creating a new design language for learning environments. 

Every corridor became a chapter of discovery:

  • The AI, Research and Innovation Zone, immersing students in the future of intelligence
  • The E-Sports Zone, celebrating competitive creativity and digital skill
  • The Dance and Performing Arts Zone, designed as a kinetic expression of rhythm and movement
  • The UAE Innovation Timeline, paying tribute to the nation’s visionary leaps
  • The Sustainability Zone, where ideas of environmental responsibility take shape
  • The Food Tech Journey Wall, tracing the path from farm to fork
GEMS School of Research & Innovation, Dubai | Praxis Advertising

The Result

A school that looks like tomorrow, functions like a lab, and feels like home. A global example of what education spaces can become when innovation and purpose come together.

In their words

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