Boutique Before it was a Buzzword.
Since 1999, Praxis has been redefining what it means to be a creative agency—nimble, personal, fiercely independent. We didn’t follow the boutique agency trend. We started it.
Our clients get real access to thinkers, doers, and decision-makers. No layers. No handoffs. Just mind-to-heart-cart strategy and story.
The Praxis Way
The Praxis 25-Year Journey
We weren’t born in a boardroom. We started with 4 people and one big idea: that a creative agency could be lean, sharp, and unapologetically boutique.
22 clients, 14 strong — we doubled down on what we do best: telling bold stories for an increasingly diverse GCC. No frills. Just great work.
We expanded eastward, launching a new office in India focused on digital, BPO, and CRM. The talent pool grew. So did our reach.
Our work found new homes in Sri Lanka, Africa, and the UK. What stayed constant? Our voice, our values, and our client-first culture.
A quarter-century later, we’re still nimble. Still personal. Still fiercely independent. And still guided by the belief that real creativity doesn’t scale — it crafts.
We Don’t do Ordinary. They are the Reason Why.
Principles. Not Protocols.
You’ll find us jumping into a vocally and physically demanding ‘gully-cricket’ series in the middle of a brainstorming session. Or playing football. And yes, we do have a dartboard with ample space to stick mug-shots of your ‘favourite’ person.
After-hours could be the golden hours for some. But we believe that the best work happens when you are capable of giving your best anytime. Never otherwise. Trust us when we say that there are much better things to do at night.
Our in-house awards dedicated to the bazillion ideas that have given us innumerable pleasurable sensations… but have remained only ideas because of people on the other side of the table. It’s those big ideas that we honor every year. It’s like this – only you know how you feel in your favorite underwear.
Inclusivity is an exclusivity every Praxian is provided with, having a creative flair and say in all aspects. We thrive on an open platform that believes in sharing, discussing and evolving irrespective of the department or brief.
Life inspires. Not Google. We believe in stepping out of the office and going on a tryst with life in its many forms. While we would like to maintain a tone of professionalism and say that this helps us observe behavior and trends, frankly, we’re just taking a break from what is and moving towards what could be.
From those who blog about every morsel they taste to those who don’t even mind what they’re eating as long as it tastes good, food forms an intrinsic part of our culture. It’s a simple equation. If it’s ‘food for thought’ and ‘a penny for your thoughts’, then it’s definitely food that starts off the whole process.
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