GEMS Modern Academy, Dubai

Re-Branding

Having the experience of being the communications partner for this prestigious institute, Praxis was commissioned to redesign the entire reception and parent engagement areas of the school. Based on the GEMS core principles of communication and the USPs ofGMA, the reception has a contemporary design with comfortable seating, design aesthetics and designated parent engagement zones keeping in mind traffic mapping, privacy, technology, and the environment.

Publications

‘The Modernite’ is the yearbook of GEMS Modern Academy. Year on year, Praxis has been working on this magazine for over 2 decades on a turnkey basis from content mapping, page planning, designing, producing and delivering the finished product with a distinct ‘Modern’ touch for its readers.

We have most recently worked on their Magic of the Musicals coffee table book taking readers on a journey of history, music, and theatre at GMA.

We have also been GMA's partner in designing and producing all their marketing collaterals for their staged concerts and musicals at The Sunny Varkey Center for Performing Arts. These performances, rated at the highest professional level, have been staged across continents. Right from The LionKing to GMA's Epic ‘Shakuntala’ performed at the Edinburgh Fringe Festival, we have been there every step of the way.