The College of Fashion & Design, Dubai

Description

The College of Fashion & Design came to the UAE as the region's first accredited college focused on fashion, and they partnered withPraxis for their launch.

We needed to create a compelling brand identity and communication strategy that resonated with their target audience while establishing the college as a pioneer in fashion education.

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The Challenge

Our primary challenge was launching the brand without a completed building. But with challenges come opportunities – for us, it was the idea of designing a unique communication style based on calligraphy for its brand literature. Not only did this look distinct, it also got us shortlisted for the Dubai LynxAwards.

The Solution

• Distinct Brand Identity: We crafted a visual language that combined traditional calligraphy with modern aesthetics, symbolizing the college's fashion-forward identity.
• Comprehensive Communication Kit: We designed all brand literature, brochures, stationery, and promotional materials to reflect the institution's creative, elegant ethos.
• Creative Synergy: Our calligraphy style not only stood out but also highlighted the synergy between art, fashion, and education at this institution.

The Impact

Our branding was widely celebrated and even shortlisted in the Dubai Lynx Calligraphy category. We successfully positioned the College of Fashion& Design as a trendsetter in fashion education, generating buzz and establishing credibility even before the building’s completion.