The College of Fashion & Design, Dubai
College of Fashion & Design: Branding and Launch
Praxis branded and launched the region's first accredited fashion college before its building was finished, with a calligraphy-led identity shortlisted at Dubai Lynx.
Description
The College of Fashion & Design came to the UAE as the region's first accredited college focused on fashion, and they partnered with Praxis for their launch.
We needed to create a compelling brand identity and communication strategy that resonated with their target audience while establishing the college as a pioneer in fashion education.
The Challenge
Our primary challenge was launching the brand without a completed building. But with challenges come opportunities. For us, it was the idea of designing a unique communication style based on calligraphy for its brand literature. Not only did this look distinct, it also got us shortlisted for the Dubai Lynx Awards.
The Solution
- Distinct Brand Identity: We crafted a visual language that combined traditional calligraphy with modern aesthetics, symbolizing the college's fashion-forward identity.
- Comprehensive Communication Kit: We designed all brand literature, brochures, stationery, and promotional materials to reflect the institution's creative, elegant ethos.
- Creative Connection: Our calligraphy style not only stood out but also highlighted the connection between art, fashion, and education at this institution.
The Impact
Our branding was widely celebrated and even shortlisted in the Dubai Lynx Calligraphy category. We successfully positioned the College of Fashion & Design as a trendsetter in fashion education, generating buzz and establishing credibility even before the building’s completion.
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