AW Rostamani Trading

Description

AWR Trading is the UAE’s trusted distributor of globally renowned automotive brands such as Total Lubricants, CEAT Tyres, AMARON Batteries, FORTRON treatments, and X-Cool heat control films. With a strong network of dealers nationwide, the company plays a vital role in providing premium automotive solutions to consumers and businesses alike.

Challenge

Despite a robust product portfolio and market presence, AWR Trading needed to modernize its digital engagement strategy to connect with a diverse audience base—both B2B and B2C.

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Solution

PraxisAdvertising crafted a compelling social media presence for AWR Trading that communicated their legacy, extensive dealer network, and premium offerings while fostering customer loyalty. We:

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• Developed visually striking creatives to highlight each brand in AWR’s portfolio.
• Showcased their expansive dealer network with geo-specific campaigns.
• Designed innovative campaigns focused on product benefits, turning technical details into engaging, relatable narratives.
• Integrated customer touchpoints into digital platforms, ensuring brand cohesion.

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Impact

The revitalized social media strategy delivered outstanding results:

• Facebook followers increased by 283%.
• LinkedIn followers increased by 532%.
• Instagram followers increased by an incredible 3000%.