AW Rostamani Trading

Description

AWR Trading is the UAE’s trusted distributor of globally renowned automotive brands such as Total Lubricants, CEAT Tyres, AMARON Batteries, FORTRON treatments, and X-Cool heat control films. With a strong network of dealers nationwide, the company plays a vital role in providing premium automotive solutions to consumers and businesses alike.

Challenge

Despite a robust product portfolio and market presence, AWR Trading needed to modernize its digital engagement strategy to connect with a diverse audience base—both B2B and B2C. The objective was to create a compelling social media presence that communicated their legacy, extensive dealer network, and premium offerings effectively while fostering customer loyalty and trust.

Solution

Praxis Advertising revamped AWR Trading’s social media presence by crafting a targeted content strategy tailored for both B2B and B2C audiences. We:

• Developed visually striking creatives to highlight each brand in AWR’s portfolio.
• Showcased their expansive dealer network with geo-specific campaigns.
• Designed innovative campaigns focusing on the product benefits of lubricants, batteries, and tyres, turning technical details into engaging, relatable narratives.
• Integrated customer touchpoints into digital platforms, ensuring cohesive brand communication.

Impact

The revitalized social media strategy delivered outstanding results:

• Facebook followers increased by 283%.
• LinkedIn followers increased by 532%.
• Instagram followers increased by an incredible 3000%.