AW Rostamani Trading
Social Media for AW Rostamani Trading
Praxis rebuilt AW Rostamani Trading's social media around its brands and dealer network, and grew Instagram followers by 3000%.
Description
AWR Trading is the UAE’s trusted distributor of globally renowned automotive brands such as Total Lubricants, CEAT Tyres, AMARON Batteries, FORTRON treatments, and X-Cool heat control films. With a strong network of dealers nationwide, the company plays a vital role in providing premium automotive solutions to consumers and businesses alike.
Challenge
Despite a robust product portfolio and market presence, AWR Trading needed to modernize its digital engagement strategy to connect with a diverse audience base, both B2B and B2C.
Solution
Praxis Advertising crafted a compelling social media presence for AWR Trading that communicated their legacy, extensive dealer network, and premium offerings while fostering customer loyalty. We:
- Developed visually striking creatives to highlight each brand in AWR’s portfolio.
- Showcased their expansive dealer network with geo-specific campaigns.
- Designed innovative campaigns focused on product benefits, turning technical details into engaging, relatable narratives.
- Integrated customer touchpoints into digital platforms, ensuring brand cohesion.
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Impact
The revitalized social media strategy delivered outstanding results:
- Facebook followers increased by 283%.
- LinkedIn followers increased by 532%.
- Instagram followers increased by an incredible 3000%.
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