Autotrust
Rebranding Autotrust by AW Rostamani
As agency of record, Praxis rebranded Autotrust from a sharp red logo to a warmer, more trustworthy identity, then launched it inside the company and out.
Description
Autotrust is a part of the AW Rostamani Group that traces its history to 50 years back in the UAE. Being present in the UAE for 6 years, Autotrust had never marketed itself as the market leader it is.
Challenge
The challenge was to bring out a new philosophy for Autotrust while maintaining a strong relation with its parent brand. To implement the change on a ground level, we even took the customer care and support team through an internal launch introducing them to the new Autotrust.
Solution
Praxis spearheaded the creation of Autotrust's new identity as their agency of record in the UAE. From a sharp red logo to a more rounded, warm, welcoming and trustworthy approach, we based Autotrust's new logo and identity on their goal to change their value proposition and positioning in the UAE market.
Through social media and performance marketing campaigns, offline marketing initiatives, collateral design, and more, we handled every step of the way.
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