Autotrust Rebrand

Description

AUTOTRUST is a part of the AW Rostamani Group that traces its history to 50 years back in the UAE. Being present in the UAE for 6 years, Autotrust has never marketed itself as the market leader that they are.

Challenge

The challenge was to find a way to bring out a new philosophy while maintaining a strong relation with the parent brand. It was important to implement the change on a ground level by even taking the customer care and support team through an internal launch presentation explaining what the new Autotrust is.

Solution

Praxis has spearheaded the creation of Autotrust's new identity and was the agency of record for Autotrust in the UAE. From social media and performance marketing campaigns to offline marketing initiatives and collateral design, we’ve been with them every step of the way.

We were also the force behind their new identity. From a sharp red colored logo to a more rounded warm, welcoming and trustworthy feel, we have created a new identity for Autotrust as they looked to change their value proposition and positioning in the UAE market.