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Praxis signs Tokio Marine & Nichido



Tokio Marine & Nichido Fire Insurance Co. Ltd., Japan’s oldest and largest non-life insurance company since 1879, has appointed Praxis Advertising as its new creative agency on record; covering planning, creation and implementation of integrated communication strategies across the UAE region. The competitive pitch for their UAE business saw Praxis Advertising winning the account. The contract comes into effect this month as Praxis gears up to bring a substantial change in Tokio Marine’s brand positioning & development, business strategy and creative expression, across multiple platforms and disciplines.

Commenting on the appointment, Hiroki Sasai, General Manager, Tokio Marine & Nichido Fire Insurance Co. Ltd., said, “We were looking for a strategic advertising & communications agency that could give direction to our marketing efforts. We are glad to have Praxis Advertising on-board and look to work closely on making Tokio Marine & Nichido Fire Insurance Co. Ltd. a brand to reckon with”

Amitabh Swarup, the CEO of Praxis added: “Tokio Marine & Nichido Fire Insurance Co. Ltd. carries with itself a rich legacy and endless success stories. All we need to do is create befitting strategies to take it to the UAE market and make it among the best brands to watch out for.”

For more information, please contact:

Sahil Banga, Account Director, Praxis Advertising

Email: [email protected]

Cell: +971 55 9180212


About Tokio Marine & Nichido Fire Insurance Co Ltd.

Tokio Marine & Nichido Fire Insurance Co Ltd. is one of Japan’s oldest and largest non-life Insurance companies, which traces its roots back to 1879. They are one of the world’s leading Insurance Groups with business network in 456 cities & 37 Countries, and have been operating in the UAE since 1976. Al Futtaim Development Services Co. LLC; one of the largest business houses in the region, acts as the UAE agents of Tokio Marine & Nichido Fire Insurance Co Ltd.

About Praxis Advertising

Praxis Advertising is an independent marketing communications agency headquartered in Dubai. For over 20 years, Praxis has been building momentum for brands by offering insight powered creative strategies. An “idea first – media next” approach has seen the agency develop innovative approaches to addressing marketing concerns and driving business results. With a power packed team of award winning professionals, Praxis has powered some of the biggest brands in the region. For more information, visit