Medcare Hospitals

Overview

Medcare, one of the UAE’s leading premium healthcare networks, partnered with Praxis as its agency of record to strengthen brand presence and unify communication across its hospitals and clinics. Our work spanned strategy, creative development, and campaign execution to ensure Medcare’s positioning as a trusted, innovative, patient centric provider came through at every touchpoint.

The Challenge

In a competitive healthcare landscape, Medcare needed clear differentiation built on trust and consistent storytelling. With numerous specialties and service lines, the brand required cohesive communication that reinforced recall and educated the community. At the same time, Medcare aimed to advance preventive health awareness through meaningful, responsible messaging.

The Solution

Praxis created a comprehensive communication framework anchored in Medcare’s premium positioning and community focused mission. We developed targeted campaigns for key specialties, produced high quality digital and offline content, and led CSR initiatives centred on preventive care and self screening. This strengthened brand equity, boosted engagement across service lines, and reinforced Medcare’s role as a healthcare leader.

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