Home Centre Website Launch

Praxis Advertising partnered with Home Centre to promote their newly launched e-commerce website, enabling customers to purchase furniture online. The campaign focused on highlighting the website’s USPs through a creative and relatable approach that resonated with the audience.

Challenge

The primary challenge was to introduce and drive awareness of Home Centre’s e-commerce platform in a market where customers were accustomed to in-store furniture shopping. The campaign needed to establish trust in online purchases while effectively communicating the key benefits of the website.

Solution

Praxis developed a creative campaign inspired by the insight that customers enjoy researching before purchasing.

• Creative Concept: Designed a search bar graphic with 5-6 search results highlighting the website’s unique features, such as 9,000+ products, free home delivery, and exclusive deals.
• Media Strategy: Used a mix of traditional and digital channels to maximize reach and engagement.
• Simplicity & Clarity: Ensured the messaging was straightforward and appealing to all target audiences.

Impact

The campaign won “Website Launch of the Year 2017” at the Seamless Awards. It significantly increased awareness and adoption of Home Centre’s e-commerce platform, positioning the brand as a leader in online furniture shopping.