BeAthletica PR

Be Athletica, a UAE-based athleisure brand, engaged Praxis Advertising to amplify its brand visibility through targeted PR strategies. Our objective was to position Be Athletica as a sustainable, homegrown brand redefining activewear for the modern, conscious consumer.

Be Athletica sought to distinguish itself in a crowded market dominated by established global athleisure brands. Additionally, the brand wanted to leverage its ethical production model and use of deadstock fabrics to resonate with eco-conscious consumers while also highlighting its local manufacturing roots.

Praxis Advertising developed a multi-faceted PR approach that included strategic media outreach, curated brand stories, and feature placements in top-tier regional publications. By aligning Be Athletica’s narrative with timely industry trends such as sustainable fashion, we secured key placements in publications like Cosmopolitan Middle East, Filmfare Middle East, Gulf News, Entrepreneur Middle East, and Emirates Woman.

The PR campaign elevated Be Athletica’s brand profile, generating widespread media coverage that emphasized its sustainable ethos and locally produced collections. The features not only highlighted the brand’s use of deadstock fabrics and ethical manufacturing but also reinforced its positioning as a rising athleisure brand in the UAE market.