YALE

Unlocked with Creativity

Yale, a 150-year-old brand that invented & patented the pin tumbler lock, was new in this regional market in the year 2015.

Praxis built the brand communication to spread awareness by highlighting the legacy of the brand and showcasing the wide range products that are innovative and technologically advanced. Various creative ideas formed the marketing campaigns to drive engagements and purchase. From store photo booths to mascots roaming around at retail stores, people started engaging with the brand at digital as well as floor level.