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New Beginnings for an Old Brand

Adding to our kitty of legacy brands was Tokio Marine & Nichido Fire Insurance Co. Ltd., Japan’s oldest insurance company that traces its roots back to 1879. Despite being present in the UAE for over 4 decades, they never marketed their products to the end consumer and solely operated as a B2B business through their dealer network.

Praxis was hired as their Agency of record to start a brand building exercise to build direct lines of communication with the consumer. What followed was a slew of marketing initiatives and brand campaigns that span both offline and online mediums. We gave a young, modern and distinct tone of voice for a legacy brand with a futuristic vision. A unique brand communication style that stood out of its competition The social media channels are abuzz with activities that go beyond the products and engage with the followers on a societal level.