PIRELLI

Designing the 4th in the World

What do we have to do with a building being built ground-up? Well, it’s the world’s fourth P Zero World. For the uninitiated, P ZERO World is a premium retail and brand experience center by Pirelli offering most exclusive performance tires and services for drivers who expect the very best.

Praxis was involved in the retail branding of the building, as it has done for quite a few Pirelli showrooms across the region. The 600 square meter building houses a workshop and showroom and has ample branding areas including reception and office. From brand heritage communication, unique exhibits to tyre art, everything was designed to complement the sanctuary of premium offerings.