CADILLAC

Defining Luxury

Driving a Cadillac has always been a huge sense of pride and defines the profile of its owner. With a positioning as distinct as that, all the campaigns that Praxis executed for the brand were distinct and directed to the ultra-chic and discerning customer. Through a compelling narrative, the premium car buying experience was achieved through a complete showroom revamp that highlighted premium features and service that focused on pampering the customer.