OPEL

The Relaunch of a Legacy.

The distinctive German brand had exited the UAE market over a decade ago. When they decided to re-enter the market with their new range of cars and models, Praxis was tasked with putting together an integrated re-launch campaign across media. An interactive first of its kind gala launch event showcased the entire Opel range with a signature showroom design and branding done for their showrooms highlighting the legacy of the 150-year-old brand.