IIM AHMEDABAD

Partners in Business.

IIM Ahmedabad is India’s leading management and business institution with a long-standing history of over 50 years.

When IIMA decided to expand their operations in Dubai, Praxis was selected in a multi-agency pitch to draw out a business development strategy for the re-launch of their executive education programs in the region. Praxis developed an entire communication plan for brand awareness through social media management and marketed the launch of their Executive Education programs through digital media. The offering was an end-to-end solution covering lead generation, nurturing and enrollments for the coveted General Management Programme in the UAE.