Reception Branding
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GEMS New Millennium School is a leading dual-curriculum school in the UAE offering CBSE and IGCSE curriculum. Located in Dubai Hills, it is a habitat that nurtures innovative, confident, and competent learners.
Re-Branding
In the summer of 2023, the school embarked on an ambitious project to revamp a major portion of their facilities including the entire Reception foyer and the parent engagement areas. The idea was to redesign the area for better space management keeping in mind the growing needs of the stakeholders, including parents, students, and visitors.
Praxis was commissioned to plan and design the space and execute the project. A fresh new communication style was implemented to communicate the key content pillars of the school. A specially designed feature in the Foyer, is a customized seating around a contemporary tree symbolic of the Ghaf, the national tree of the UAE. The redesigned Reception boasts of an bright and open design that allows increased seating and engagement areas.
The parent foyer features has specially designed walls communicating the school USPs, University Placements, Alumni success stories and parent partnerships.