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A 20 Year History.


Having the experience of being the communications partner for this prestigious institute, Praxis was commissioned with the task to redesign the entire Reception and Parent engagement areas of the school. Working on the GEMS core principles of communication and the USP’s of GMA, the Reception has a contemporary design with comfortable seating, design aesthetics and designated parent engagement zones keeping in mind traffic mapping, privacy, technology, and the environment.


‘The Modernite’ is the yearbook of GEMS Modern Academy which is an annual compilation of the various activities and events of every academic year at the school. The school boasts of a busy activity calendar and year on year, Praxis has been documenting these stories and creating a unique and mesmerizing publication with the distinct ‘Modern’ touch for its readers.

We have been working on this magazine for over 2 decades on a turnkey basis from content mapping, page planning, designing, producing and delivering the finished product.

We have also been the partner for the school in designing and producing all their marketing collaterals for their staged concerts and musicals at The Sunny Varkey Center for Performing Arts. These performances, rated at the highest professional level have been staged across continents. Right from The Lion King to Modern’s Epic ‘Shakuntala’ performed at the Fringe festival in Edinburgh, we have been there every step of the way.


Reception Branding

Parent Cafe Branding