Bringing Home, the Oscar
Praxis Advertising launched the all-new 2014 Chevrolet Impala at the Liberty Sharjah Showroom, celebrating the heritage of Impala and its coming of age. The event was themed on an Oscar’s night for the brand’s association with the Academy Awards.
The Oscar frenzy was replicated across the chic Liberty showroom with relevant elements like a red-carpet welcome, backdrop for photo-op, vintage posters of Impala in lightboxes, walk of fame, a feature wall showcasing the evolution of the car. As a unique attraction, four vintage Impalas cars were exhibited including the ﬁrst generation 1957 Bel -Air.
We have formulated marketing strategies and campaigns for all Chevrolet brands launched in the UAE, from new car sales to service and parts as well as certified pre-owned vehicles.