Worst Time, Best Timing.
Many businesses couldn’t cope with the economic repercussions of the pandemic. Yet there was a brave few who saw an opportunity in the downturn. While Dubai was in lockdown in 2020, Cosmos Insurance Brokers, who have been in the Insurance industry for over 30 years, decided to take the digital plunge. With more digital traffic that physical traffic, the brief was simple. Name and launch the digital buying experience for their insurance products.
This led to the launch of BestInsurance.ae, a platform for buying a host of insurance products online. Praxis designed and executed a successful lead generation model tailored for the digital platforms and the portal became an instant hit with the business growing rapidly. The quirky social media strategy, a healthy mix of humor & emotions and the ease of buying resulted in a successful business model backed by very positive customer reviews.