AUTOTRUST

Pioneers of Car Care

AUTOTRUST is a part of the AW Rostamani Group that traces its history to 50 years back in the UAE. Being present in the UAE for 6 years, Autotrust has never marketed themselves as the market leaders that they are. Praxis has spearheaded the creation of their new identity and is the agency of record for Autotrust in the UAE. From social media, performance marketing campaigns, to offline marketing initiatives and collateral design, we’ve been with them every step of the way.

We were also the force behind their new identity. From a sharp red colored logo to a more rounded warm, welcoming and trustworthy feel, we have created a new identity for Autotrust as they looked to change their value proposition and positioning in the UAE market.