AL YOUSUF GROUP

Transcending Time and Generations.

Al Yousuf Group looks back over 70 years as one of the oldest corporations in the UAE. A 3 generation family owned conglomerate, they’ve adapted to the dynamic environment of the UAE and established themselves as a market leader in over 12 divisions. A 70 year history, and yet they’ve never marketed themselves in the UAE. It was time to showcase a rich culture, heritage and legacy. Praxis created a new design style for the group social handles and tapped into their heritage and legacy creating a brand new audience in the process. Within 2 months, numbers for their social handles have doubled and they have created a following with over 10% engagement on platforms like Instagram and LinkedIn.