a journey from what is to what could.
Our work goes beyond the realm of mainstream advertising. Because we believe when it comes to creativity & execution, platforms & mediums shouldn't be a limitation.
BRANDING
An identity must become a culture to be proclaimed a successful brand. It thrives on conjuring emotions with which a customer can cross relate with the brand. The design, we believe, should be envisioned to be the precursor to this outflow of emotions. From the inception of your brand identity to taking it across the country (or globe), we channelize the whole journey. Give your brand the Praxis Stamp of Awesomeness.
DESIGN
Any design shouldn’t be less than a piece of art, that’s what Praxis believes in. But design is not just about art – it’s science and math! Right from choosing the apt color swatches to calculating the artwork sizes in mm, there’s a lot that goes into technicalities which an end product can never depict. Our motto for each assignment is simple – creating a masterpiece that resonates with the target audience and has a recall value. A masterpiece with a subtle watermark that says – Made at Praxis.
SOCIAL MEDIA MANAGEMENT
For a top of mind recall, you need to be on top of all social media pages. In an everyday endless scroll, somewhere your brand should also feature in the timeline of your customers, so that they not only remember you, but also engage with you. We create thumb-stopping content for social media pages with an engaging content strategy through images, videos, gifs, stories, carousel, games and much more. The strategy for each platform is distinct, whether it’s Facebook, Instagram, Twitter, Snapchat, Tiktok, Youtube, ThisTube, ThatBook, WhichChat etc.
PERFORMANCE MARKETING
Reaching the bottom of the sales funnel is what everyone wants, we just help them reach there faster. Having expertise in Google search ads, Google display ads, Facebook ads, Instagram ads, Twitter ads, LinkedIn ads, and emerging platforms like Tiktok Ads, we navigate through the whole digital ads ecosystem to get the best RoI for our clients. With Search Engine Optimization, we take the turtle route of slow & steady winning the race to get organic traffic for our clients. There is a Cheetah approach too for accelerated growth. You know how to reach us just in case you’re inquisitive.
EVENTS & ACTIVATIONS
Brands are not just to be seen in print or digital platforms, they need to be experienced, engaged and tell a story from spaces where customers frequent. With a strong foothold in conceptual events, Praxis conducts activations, roadshows, launch parties, dealer events, networking events and much more. Creating experience zones for exhibitions or managing reality shows, we’ve done everything to take a concept from idea to print to social media to on-ground and on-air. Launching a Hummer from a chopper? Check. Conducting region’s first reality show on-air? Check. A Broker Event on a Yacht? Check.
RETAIL & SPACE DESIGN
Walls do speak. Only if you make them engaging enough. Praxis has been at the forefront of bringing experiences to retail, office & school floors. From Installation Art, crazy cut-outs, life-size models, wall communication, customer walk-through to innovation zones, we love space design. We start from the word go. All we need is a blank space and a few doughnuts!
