MIRCHI 1024 FM

A Spicy Voice

South Asia’s number one radio station, Mirchi boasts of award-winning RJs, engaging content and an incredible audience reach. Having established its stronghold in Dubai for over eight years, they re-entered the market through a partnership with Dolphin Recording Studio LLC.

Praxis Advertising was responsible for the content strategy of the station’s social media pages and other marketing collaterals in the UAE, infusing a fresh approach and extending the brand’s persona into its communication.